I’m Sara Rickards, founder of Well Embroidered and I’m on a mission to educate and inspire students to create their own exquisite embroidery.
I’ve spent over 16 years working in this indsutry and I’m passionate about beautiful embroidery design and the therapeutic effects it can have on the body and mind. Over the years I have seen these benefits first hand. Students taking just a few hours out of their day for themselves where they can connect with creativity and escape their worries, leaving them with a feeling of purpose and a sense of accomplishment when they have finished their design and learnt a new technique.
Every embroidery design I create and stitch for my clients is carefully planned and considered, from the choice of colours down to the combination of stitches, every detail is important and accuracy within my stitching is crucial.
Well Embroidered is here to help you unlock your embroidery potential, whether that’s commissioning an embroidery project or if you are a student, through embroidery kits, classes and online courses. I firmly believe that everyone can own and create beautiful embroidery and I am excited to help you unlock and realise your potential.